Google Goggles For Busy Shoppers

When this becomes a feasible and viable technology, it will enable your customers and clients to share coupons found in media print, online, etc. with each other.  They’ll be able to walk into your store, show you their smart phone with your business’ coupon on it, and spend money at your business.

Think marketing online was going away?

What if you were to share coupons with customers online, encourage them to share those same coupons, then reward them with deeper discounts and freebies?  would that help create brand royalty among your clients and customers?

This technology can also negatively impact your business.  Say, for instance, a customer orders dinner from your restaurant.  It comes to them with a hair in it.  How fast would they snap a picture and post it on Yelp, giving you a bad review in the process?  to mitigate this, and return to the positive, what if you offered an ethical bribe to your customers using such smartphones?  A positive review and photo would get them a discounted price on a product or service…

Start thinking about how you can market your business online, to the local market.  They’ll be looking for you.  Will you be there for them?

Tags: Marketing Technology