Mobile Marketing For Local Businesses Is Mainstream in 2010 When Brian Niccol, chief marketing officer at Pizza Hut, says that mobile marketing will account for over 50% of sales- business owners should pause and listen. A vast percentage of Pizza Hut’s market share uses mobile phones, not to call their local pizza hut, but to [...]

What Does SEO And SEM For Small Businesses Really Cost? A common concern that many businesses approach us with is the overall cost of their SEO and SEM marketing efforts.  Through due diligence, the owners or managers have already contacted several SEO or SEM companies or consultants for quotes to find out that not only [...]

Local Business Online Marketing Campaigns Require Variety. The 4th, and final, pillar of SEM activity is the variety you associate to it.  There’s several flavors of variety you’ll need to concentrate on when performing SEM for a local business: 1) Variety of locations of your incoming backlinks. 2) Variety of methods used to humanize and [...]

The importance of anchor text in your local search engine marketing tactics Local Search Engine Promotion has 4 pillars of actions, some needing to be done on a daily basis.  It starts with effective keyword research, and then a backlink building strategy. While the volume of backlinks to any given website is important, the anchor [...]

Google’s new indexing algorithm affects SMB local online marketing efforts Although the indexing process is described in a fairly complex manner, it’s clear to understand that the very nature of online search engine promotion as applied to local small and medium sized businesses is changing. There’s something mentioned about 100 Petabytes of indexed information.  1 [...]

Backlinks And Link Building Strategies for Local Online Search Engine Promotion With your local business keyword research out of the way, the next step of any local business search engine promotion effort should be the links built to your site.  In short, a backlink is nothing more than a vote for your site.  Conventional theory [...]

Effective Online Marketing For Local Businesses Starts With Local Search Engine Promotion This is the first in a four part series. There are 4 steps involved when a local business begins an online marketing campaign.  These steps are critical to the success of any campaign.  The theory is easy to understand, however, the effective implementation [...]

Local businesses, regardless of location, often neglect the most simple and effective online marketing step they can take.  Getting listed in Google Places allows your business to be found in Google Maps, GPS apps, Mobile platforms, and any geo specific keyword search for your industry or vertical. Most SEO Companies will usually charge for this, [...]

Google Social Search Has Local Online Marketing Implications Seems benign, right?  Personal Search has been easing it’s way into Google’s algorithms for years.  Besides integrating your social networks with a Google profile, personal search is also based on everything you do and search for in an open internet browser while logged in to your Google [...]

Using Google Maps In Your Online Marketing Efforts? The local businesses, the self employed, and even consultants geo-targeting their business, can now really take advantage of the upgrades made when Google went from Local Business Center to Places. May seem logical now, but it even 6 months ago, local businesses that only had one office [...]